Fort Worth native and green blogger Amber Sorrells launched her BeGreenT company last month. Photos courtesy of Amber Sorrells.

Oct. 7, 2014

By Rita Cook 

Amber Sorrells is passionate about healthy, green living and enjoys sharing tips on her Easy Green Mom blog. Now the Fort Worth native wants to broadcast the green message via T-shirts. 

Last month, she launched a Kickstarter campaign to help fund her new endeavor BeGreenT, an organic and eco-friendly T-shirt company.

“I noticed a lack of message T-shirts that spoke for the green community,” Sorrells said. “I decided to make a shirt that spread the green message and was eco-friendly too.”

All of BeGreenT's shirts will be made of 100 percent organic cotton, use water-based ink and recycled materials for tags and shipping. Sorrell says the T-shirts already have that “soft, favorite old-T-shirt feel.” 

“The Rehance printing process is what really sets our shirts apart,” she explains. “The ink becomes part of the shirt, resulting in a print you can’t feel and won’t crack, peel or fade over time. The water-based inks are also much more environmentally-friendly than plastisol. The manufacturer I use, TS Designs, is a certified B corporation company and cares about providing products that have a better environmental and social impact.”  

Sorrells says she came up with the idea about three months ago after browsing Facebook and seeing a cool message shirt. She began working on it nonstop. 

“Actually, the day after my husband and I talked about it, I had come up with over a dozen designs and several ideas for a business name,” she says. 

“He liked it and said I should do a Green Mom shirt because of my blog Easy Green Mom,” Sorrells says. “He was joking when he said it, but that comment resulted in my looking for a green message T-shirt. I immediately noticed the lack of message T-shirts that spoke for the green community so I decided I would try and fill that void.” 

With what she calls her three “rambunctious” boys ages seven, four and one, Sorrells says she decided to take part in the Kickstarter Campaign because hers is a family on a budget. 

“I stay at home,” she says. “And my blog, Easy Green Mom, definitely does not pay the bills, but I do love blogging and would never give it up.”

Sorrells became a green living convert about six years ago when she says her husband discovered he had a gluten intolerance, which led her to begin to read food labels. 

"This really opened my eyes,” she says. “I had no idea all the chemicals that my family was being exposed to daily from our food and products in our home. We started eating organic and non-GMO, replaced all our personal care products, then all our cleaning products, and when I had my third son we started using cloth diapers.” 

Now she says she also tries to help others make the switch to living a more green lifestyle too.

“I am passionate about providing my family a safe and toxic-free home and educating others about toxic chemicals in their food and household products.”

Recycling, using reusable grocery bags and saving energy in her home by teaching her children to turn off lights and electronics, Sorrells says she also packs waste-free and plastic-free lunches, has removed of all the plastic from her kitchen and supports local organic farmers. She also uses essential oils and homeopathic remedies for her family.

As for her eco-friendly T-shirt company, she says the money raised on Kickstarter will go to placing her first order of shirts and paying for business software and the website.

As of today, the campaign has raised $365 with only a few days left to reach her goal of $2,500 by Oct. 15.

“Unfortunately, I do not think my campaign will be funded but a few family members will be helping us get started and we will be placing an order this week.  In a few weeks we will have the online store up for orders.”

For more information, visit BeGreenT.


Rita Cook is an Arlington-based award-winning journalist who writes or has written for the Dallas Morning News, Focus Daily News, Waxahachie Daily Light, Dreamscapes Travel Magazine, Porthole, Core Media, Fort Worth Star Telegram and many other publications in Los Angeles, Dallas and Chicago. With five books published, her latest release is “A Brief History of Fort Worth” published by History Press. Contact her at rcook13@earthlink.net.

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